GPS tracker costs depend on device type, features, and pricing models, with prices ranging from $25 to $1,000. Subscription fees, battery life, and installation add to the total cost, while advanced models offer real-time tracking, AI insights, and emergency alerts.
One-time purchases, subscriptions, and pay-as-you-go models provide different pricing options based on usage needs. Comparing GPS trackers like Family1st, Jiobit, and Vyncs helps in selecting the best option by evaluating cost, subscription plans, and battery performance.
What Factors Affect the Cost of GPS Trackers?
Device Features
The more advanced the features, the higher the price. A basic GPS tracker with simple location tracking is affordable, but adding extras like real-time updates, SOS buttons, and geofencing can quickly raise the cost.
Subscription Fees
Most GPS trackers come with a monthly or yearly subscription, which covers data, cloud storage, and live tracking. Some plans are budget-friendly, while others with premium services, like AI-driven insights or unlimited history, cost more.
Battery Life
A GPS tracker with a longer battery life usually costs more. Rechargeable models are cheaper, but high-end devices with extended power—lasting months instead of days—come at a premium.
Installation Costs
Plug-and-play models are easy to use and require no extra setup, keeping costs low. Hardwired trackers, especially for vehicles, need professional installation, which adds an extra fee.
Tracking Accuracy
Not all GPS trackers are created equal when it comes to accuracy. Cheaper models may have delays or less precise location tracking, while premium ones offer real-time updates with pinpoint precision.
Data Usage
Some GPS trackers charge based on how often they update location data. Frequent, high-precision tracking requires more data, which can lead to higher costs, especially with cellular-based models.
Durability & Waterproofing
If you need a GPS tracker that can handle rough conditions, expect to pay more. Rugged, waterproof models built for outdoor use cost more than standard ones designed for everyday tracking.
Brand & Manufacturer
Big-name brands often charge more, but they typically offer better reliability, support, and software updates. Cheaper alternatives exist, but they may lack long-term durability or customer service.
Geographic Coverage
Some GPS trackers work only in certain regions, while others offer global coverage. Devices that switch between multiple networks or use satellite tracking tend to be more expensive.
Additional Services
Some GPS trackers come with extra perks like route history, AI-powered insights, or emergency assistance. While useful, these premium services add to the overall cost.
Types of GPS Trackers and Their Costs
Personal GPS Trackers ($25 – $200)
Personal GPS trackers are designed for tracking people, such as kids, seniors, or individuals with medical conditions. Basic models start at $25, while advanced ones with real-time tracking and emergency alerts can cost up to $200.
Vehicle GPS Trackers ($50 – $500)
Vehicle GPS trackers help monitor cars, motorcycles, and fleets for security and tracking purposes. Entry-level models cost around $50, while high-end versions with AI analytics and real-time monitoring go up to $500.
Pet GPS Trackers ($30 – $200)
Pet GPS trackers help owners keep track of their pets' locations and activity levels. Basic Bluetooth trackers cost $30 – $50, while GPS-based models with health monitoring range from $50 to $200.
Asset GPS Trackers ($50 – $400)
Asset trackers are used for monitoring valuables such as luggage, bicycles, or equipment. Small Bluetooth-based trackers start at $50, while advanced GPS models with anti-theft alerts can cost up to $400.
Fleet GPS Trackers ($150 – $1,000)
Fleet GPS trackers are used for commercial vehicle tracking and management. Basic fleet trackers cost $150 – $300, while advanced systems with route optimization and fuel monitoring go up to $1,000.
Smartwatch GPS Trackers ($100 – $500)
Smartwatches with built-in GPS are commonly used for fitness tracking and child monitoring. Entry-level models start at $100, while premium versions with LTE, geofencing, and emergency SOS can cost $500.
GPS Tracker Pricing Models
One-Time Purchase Models
One-Time Purchase Models require a single upfront payment without ongoing fees. This option works best for basic tracking needs and users who don’t want recurring costs.
Subscription-Based Models
Subscription-Based Models include a monthly or yearly fee for access to cloud storage, real-time tracking, and extra features. Advanced monitoring and geofencing make this model popular for security and fleet management.
Pay-As-You-Go Models
Pay-As-You-Go Models charge based on data usage instead of a fixed subscription. Occasional tracking becomes more affordable with this model, especially for emergency or infrequent use.
Cost Comparison Of Popular GPS Trackers
Brand & Model |
Device Cost |
Subscription Cost |
Battery Life |
Family1st GPS Tracker |
$29.95 |
$15.95/month (Annual Plan) |
Up to 2 weeks |
Jiobit Smart Tag |
$130 |
$9 – $15/month |
7-10 days |
Vyncs GPS Tracker |
$80 |
$10/month |
Plug-in |
LandAirSea 54 |
$130 |
$20/month |
2 weeks |
Tractive Pet Tracker |
$50 |
$5 – $13/month |
7 days |
SpyTec GL300 |
$40 |
$25/month |
2 weeks |